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Cost Of Posting Job On LinkedIn: Full Guide
“Quality is better than quantity.”
This applies to hiring, too, you want to recruit the best talent to help 10X your company’s growth and revenue. But finding top talent isn’t just about posting a job. It’s about placing your opportunity where quality candidates can’t ignore it.
And LinkedIn is that powerhouse for reaching skilled professionals who’re actively advancing their careers. So to make it work for you, you have to understand the ins and outs of LinkedIn’s job posting options and costs.
In this post, will walk you through exactly what it cost to post jobs on LinkedIn—whether free or premium AND some golden tips to get your job posts seen by the right people.
Let’s dig it!
What is a LinkedIn Job Posting?
A LinkedIn job post is more than just a digital “Help Wanted” sign. It’s a direct link to LinkedIn’s active professional community, built to help you attract quality candidates.
With a job posting, as a recruiter or business owner, you can:
- Highlight job details and required skills.
- Showcase the company’s brand.
- Engage with motivated, high-quality professionals.
But what does a typical job post sum up to?
- Company Name
- Job Title
- Job Type: Remote, on-site, hybrid
- Contract Type: Full-time, part-time
- Salary (optional)
- Job Description and Required Skills
Why does it work? LinkedIn focuses more on networking and career growth which leads to higher engagement rates compared to other general job boards.
Also, LinkedIn sets out a different tone by providing detailed insights into job posts, such as:
- Applicant analytics: Number of applicants, skill levels, and education details.
- Visibility tools: Promote posts via targeted push notifications, emails, and search priority with sponsored options.
PLUS, Forbes adviser agrees that LinkedIn is an excellent platform for potential new hires.
So, Why Use LinkedIn for Job Postings?
- Extensive Professional Network: LinkedIn boasts over 1 billion users, professionals who are focused on growing their careers. With just one post, you get front-row access to this elite talent pool.
- Advanced Targeting Options: Unlike generic job boards, LinkedIn gives you targeting options to pinpoint candidates by industry, job function, experience level, and location so your job post reaches the perfect match.
- High-Quality Candidate Engagement: LinkedIn’s user base is serious about career growth. By posting there, you’ll reach motivated, highly-engaged candidates who are just right for your company.
- Branding and Networking Opportunities: Beyond job postings, LinkedIn allows companies to showcase their culture through Company Pages and content, building rapport with candidates who align with their mission.
Now you know why, let’s jump into some LinkedIn job posts.
Types of LinkedIn Job Posts
LinkedIn offers free and paid job posting options, however, each has its goodies and limitations.
Free LinkedIn Job Posts
If you’re on a budget, go for free job posts to help reach your immediate network. Here are some LinkedIn free job post limit:
- Limited visibility: Relies on organic reach.
- Shorter posting duration: Posts expire faster.
- Basic targeting: Minimal control over who sees your post.
Pro Tip: Use free posts for entry-level roles or testing job descriptions.
Paid LinkedIn Job Posts
Paid posts, like Sponsored Jobs, boost visibility and stay live longer. Why go paid?
- Increased reach: Appears higher in search results and feeds.
- Advanced analytics: Track clicks, applications, and engagement.
- Targeted audience: More refined targeting by skill and location.
Which is Right for You?
| Feature | Free Job Posting | Paid Job Posting |
|---|---|---|
| Visibility | Limited | High |
| Job Post in Feed/Emails | ❌ | ✅ |
| Job Positioning | Lower in search results | Higher in search results |
| Targeting Options | Basic | Advanced (e.g., location, industry) |
| Notifications to Candidates | ❌ | ✅ |
| Cost | $0 | Pay-per-click ($5–$15 per click) |
| Candidate Reach | Limited to immediate network | 3X more than free job posts |
| Maximum Applicants | 50 | unlimited |
| Analytics | Basic (e.g., views only) | Detailed (e.g., clicks, applications, insights) |
| Ad Duration | Upto 21 days | 6 months |
Paid options on LinkedIn are great, but Sponsored Job Posts take things to the next level. These aren’t your average ‘post-and-pray’ listings–they power things up.
You can message candidates directly and promote your job like a VIP, they’re so changing the recruitment game. Let’s break it down and see why they’re worth the hype.
Sponsored Job Postings
LinkedIn’s Sponsored Job Posts are more than just ads—they’re a direct communication tool that allows you to engage with candidates where they’re most active–their LinkedIn inbox.
This feature enables you to send personalized messages, boost visibility, and even promote your company or services directly to top-tier candidates.
How Sponsored Job Posts Work
When you use LinkedIn’s Sponsored Job Posting, your listing receives premium placement in search results and job recommendations. But it doesn’t stop there—you can take things further by directly messaging candidates. Here’s an example:
This feature alone makes life pretty easier for you–from being a passive listing into an active engagement tool, ensuring that your opportunity stands out among the sea of postings.
Why Use Sponsored Job Posts?
So, what makes Sponsored Job Posts worth the investment?
- First-Class Visibility
Sponsored posts don’t play shy—they get premium placement at the top of search results and job recommendations. That means candidates are more likely to see—and apply to—your listing.
- Direct Candidate Outreach
Why wait for the perfect candidate to come to you when you can slide into their inbox? Sponsored Posts allow you to send messages directly, making it easier to start conversations with the best talent.
- Double Duty as Marketing
Need to promote more than just a job? Sponsored Posts also let you showcase your company’s brand, mission, or even events. Whether it’s your job opening, a product launch, or a workshop, this tool gives your messaging an edge.
- Higher Engagement, Lower Guesswork
Sponsored Posts come with advanced analytics, so you’re not just throwing darts in the dark. You’ll know exactly how many clicks, views, and applications your post gets so you can tweak and improve as you go.
When Should You Use Sponsored Job Posts?
Sponsored Job Posts are like the ace up your sleeve for specific hiring scenarios. Think of using them when:
- You have a high-priority role to fill.
- You’re targeting niche talent or specific skills.
- You need to boost visibility in a competitive job market.
- You want to build relationships with candidates by engaging them personally.
How Much Does it Cost to Post a Job on LinkedIn?
So, how much is a LinkedIn job posting? Well, For paid posts, LinkedIn uses a pay-per-click (PPC) model where pricing starts at around $5 to $10 per day for a standard listing, and then Sponsored Jobs go up to $15–$25 per day for premium reach. Sure, it’s an investment, but one that pays off when you’re after quality candidates.
Does this kind of pricing apply to everyone?
Well, It depends on:
- Job Type: Higher competition fields, like tech or marketing, might drive costs up.
- Location: LinkedIn’s rates vary by country, so check your region’s average costs before setting a budget.
- Duration: Longer campaigns mean higher more money to spend.
Let’s break it down:
Cost by Role (U.S.)
The average cost as per applicant in the US rounds up to $2.83 and ranges from $1.46 to $4.45 based on job type.
Cost by Country for Remote Jobs
NOTE that this is per applicant.
LinkedIn Job Post Billing Options
| Billing Option | Description |
|---|---|
| Daily Budget | Set a daily spending limit. Your job post will remain active until the budget is spent for the day. |
| Total Budget | Assign a fixed budget for the entire campaign. The post remains active until the budget is exhausted. |
| First Payment | You are billed after 30 days from the first job post date. |
| Mid-Campaign Billing | If your budget reaches $500 during the campaign, you will be billed immediately. |
| Post-Campaign Billing | You are billed 48 hours after closing your job post, covering any remaining unpaid views. |
There you have it–costs by role–country–and–billing options.
Now let’s quickly look at LinkedIn and other popular job boards.
LinkedIn Job Ads vs. Competitors
LinkedIn job ad cost are a bit pricier than platforms like Indeed or Glassdoor. However, LinkedIn brings in candidates who are already in the zone, actively engaged in career growth. That extra investment? Totally worth it when you want specialized, dedicated professionals in your corner.
| Platform | Avg. Cost per Click | Audience Type | Key Advantage |
|---|---|---|---|
| $5–$15 | Professionals, High-Skilled | Advanced targeting | |
| Indeed | $1–$3 | General | Lower cost |
| Glassdoor | $2–$5 | Employer Reviews Focus | Employer brand showcase |
So that’s it with LinkedIn, Indeed, and Glassdoor as far as job pricing cost is concerned.
Bonus Option For Advanced LinkedIn Job Advertising
LinkedIn Recruiter and Premium Tools
LinkedIn Recruiter provides:
- Advanced search capabilities to filter candidates by skills, experience, and location.
- Direct messaging to reach potential hires directly.
- Candidate tracking tools, ideal for high-volume hiring campaigns
LinkedIn Premium Cost by Country
The cost of LinkedIn’s premium job postings and tools can vary depending on the country you’re hiring in:
- Job Market Demand: Competitive industries like tech or finance may result in higher costs in specific regions.
- Localized Rates: Countries with higher recruitment activity often have increased pay-per-click (PPC) or subscription fees.
Here’s an example of monthly and annual costs by country:
Tip: Research local costs before setting your budget to ensure you’re optimizing your recruitment spend.
Up for a fast-easy way to find high quality candidates–for FREE? Stick around!
How to Post a LinkedIn Job: Step-by-Step Guide
To create a LinkedIn Job post, simply (If you already have a LinkedIn account):
1. Go to LinkedIn Jobs: Head over to the Jobs tab and select “Post a Job.”
2. Enter Job Title: after you add the job title click on “write with AI” OR “write on my own”
I’d suggest you go for write with AI so that everything is done for you from job description to skill selection🙂
3. Enter MORE Details: Add the job details like job type, location, and then the company.
AI takes care of the description so your biggest job is to click the final “post job”.
Pro Tips for Writing LinkedIn Job Posts
1. Clear Job Titles: Avoid jargon; use titles that potential candidates are likely to search. Instead of “Marketing Specialist,” go with “Social Media Marketing Specialist for Brand-Building.”
2. Concise Job Descriptions: Include primary responsibilities, qualifications, and a call-to-action.
3. Targeted Keywords: Incorporate specific keywords to increase visibility.
How Do You Hire The Best Talent on LinkedIn Without Paying?
As mentioned earlier, you can either pay LinkedIn to post a job or go free-mode and using any of these options is totally fine.
However, when you go for the free-mode, you’ll have some limited visibility, your job post will become inactive faster–in 21 days time, and you’ll only enjoy basic targeting–basic enough to not reach high-quality candidates… and you wouldn’t want that, right?
So what next?
You decide to pay LinkedIn so your job post gets seen by quality candidates which is great.
But, LinkedIn is ridiculously expensive–imagine paying $5-$15 per click, per candidate just to have a glimpse at your job post, is it even worth it?
So what if you can find top talents without even spending a single dime? Sounds dreamy, right?
That’s where ScrapeLead’s LinkedIn Scraper comes in.
What Is ScrapeLead’s LinkedIn Scraper?
It’s an easy-to-use scraping tool that lets you pull out loads of info for qualified candidates from LinkedIn all for FREE so that you just choose professionals who’d be the right fit for your company.
What kind of info can you collect with this scraper?
- Candidate name
- Current job title
- Current company
- Employment history (previous job titles and companies)
- Job location (city, country)
- Professional skills
- Endorsements for skills
- Professional recommendations
- Education history (schools/universities, degrees)
- Certifications and licences
PLUS many more!
Awesome Features
- Automated Candidate Data Extraction
- Comprehensive Employment and Education History
- Skill and Endorsement Tracking
- Customizable Search Filters (location, industry, experience)
- Contact Information Retrieval (if accessible)
- Bulk Profile Scraping
- Export Options… JSON, EXCEL, CSV, and more!
- Real-Time Data Updates
- Integration
- Detailed Analytics and Reporting
Pricing
LinkedIn Free vs. Paid Job Posts vs. ScrapeLead’s LinkedIn Scraper
| Feature | LinkedIn Free Job Post | LinkedIn Paid Job Post | ScrapeLead's LinkedIn Scraper |
|---|---|---|---|
| Job Posting | ✅ | ✅ | ❌ |
| Candidate Reach Beyond Network | ❌ | ✅ | ✅ |
| Customizable Targeting (Industry, Location) | ❌ | ✅ | ✅ |
| Contact Information Retrieval | ❌ | ❌ | ✅ |
| Full Employment and Education History | ❌ | ❌ | ✅ |
| Real-Time Data Updates | ❌ | ✅ | ✅ |
| Detailed Analytics and Reporting | ❌ | ✅ | ✅ |
| One-Time Cost (No Pay-Per-Click) | ✅ | ❌ | ✅ |
4 Expert Tips For Advanced LinkedIn Recruitment
Maximizing LinkedIn’s potential goes beyond just basic posts. So whether you’re on the lookout for the pricings or bettering your top talent hunting process, these strategic advanced LinkedIn recruitment tips will come in handy:
1. Use Data Extraction Tools
If you want to optimize the cost of LinkedIn job posting while reaching high-quality candidates. Utilizing tools like ScrapeLead’s LinkedIn Scraper is a no brainer. It not only provides detailed data but also saves time and effort in the recruitment process.
With ScrapeLead, you can:
- Get verified emails for direct communication.
- Access employment history for a complete understanding of candidates’ professional backgrounds.
- Identify professional skills and endorsements to pinpoint the most suitable candidates.
- Export data in bulk for seamless recruitment workflows.
Additionally, once you have the data, you can directly message potential hires to personalize your outreach and build relationships, without the need for lengthy job postings.
This automated approach adds on to your existing strategy and ensures you maximize the ROI of your job posting pricings.
2. Optimize with LinkedIn Premium
While exploring LinkedIn job posting fees, consider the value of Premium tools like Recruiter Lite. These tools enhance your recruitment efforts with:
- Advanced search filters for narrowing down ideal candidates.
- Direct messaging options to reach candidates outside your immediate network.
- Detailed analytics to evaluate the performance of your campaigns and optimize your LinkedIn job ad cost.
Additionally, LinkedIn Premium cost by country varies, making it real important to research localized pricing to stay within budget while targeting specific regions.
3. Target Remote-Friendly Roles
If you’re mindful of LinkedIn job posting pricings, targeting remote-friendly roles in cost-effective regions is a smart move. For example:
- Tech positions like software engineers can be sourced in India at a fraction of the cost of U.S.-based candidates.
- Countries with lower LinkedIn free job post limits or LinkedIn premium costs by country can also stretch your recruitment budget further.
This strategy not only lowers the cost to post your jobs on LinkedIn but also increases your pool of top talent.
4. Stand Out with Personalized Outreach
When you understand how to post a LinkedIn job, you’ll realize that standing out requires more than just listing roles. Personalized outreach can make a world of difference:
- Reference specific achievements in candidate profiles to grab their attention.
- Use InMail options provided by LinkedIn to create meaningful conversations.
Crafting tailored communication ensures that your job ads reach the right audience and improve response rates, justifying the posting job cost on LinkedIn.
Let’s Wrap Up
Recruiting top talent doesn’t have to be a guessing game. LinkedIn gives you the tools to connect with professionals who can truly make a difference for your business.
Whether you’re starting out with free job posts, stepping up with Sponsored Jobs, or using tools like ScrapeLead’s scraper to dig deeper into top talents–there’s always an option that will fit your needs and wallet status.
And Remember, it’s not just about filling up roles—it’s about finding the right people to help your company grow. The talent you’re looking for is out there.
So make the move and go hire right!!
FAQ
Paid job postings cost around $5 to $15 per click.
Yes, LinkedIn offers a free job posting option, ideal for entry-level roles.
Sponsored Jobs gain priority placement, boosting visibility in search results and job recommendations.
Yes, you can target job ads by specific locations to reach talent where you need it.
Unlike LinkedIn’s pay-per-click job posts, ScrapeLead’s LinkedIn Scraper is completely FREE, providing unlimited access to candidate profiles without any additional costs.
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