9 Tips to Increase Your LinkedIn Social Selling Index Score

Social Selling is about to be the next big thing in the social media space, and 2025 holds so much potential.

However, you must be in the “know” to actually yield the results, and that’s why this piece is for you.

Let’s get into the ins and outs of social selling on LinkedIn, where we’ll get a deeper understanding of the social selling index, how to check it, and strategies to improve your score for 2025, making it your best social year yet!

Let’s dig in, shall we?

What Is the LinkedIn Social Selling Index (SSI)?

The Social Selling Index (SSI) is a metric developed by LinkedIn to effectively evaluate how users leverage the platform for social selling.

The LinkedIn social selling score ranges from 0 to 100, reflecting the user’s performance in key areas that contribute to successful networking and lead generation on the platform.

Why Maximizing Your LinkedIn Social Selling Index in 2025 Matters

There’s a great correlation between a high SSI score and a good sales performance:

A high SSI score shows that you have all your aspects in check, from a strong professional brand and active engagement to a sizable network, which are all critical for sales success.

Opens up more opportunity doors for you on the platform–opportunities to connect, form bonds, and finally get those sales.

So basically, A high SSI acts as a trust builder with potential clients, boosting the quality of your conversations. These relationships can be more productive and profitable for you and the other party involved.

SSI is a key metric that helps in gauging the effectiveness of your sales efforts. According to LinkedIn, 78% of social sellers outperform those without a social media presence.

How is the LinkedIn Social Selling Score Calculated?

The LinkedIn Social Selling Score calculation is guided by four factors, namely;

1. Establishment of a professional Brand

There are two elements evaluated in this category. The two are the completeness of one’s LinkedIn profile and the value and quality of posted content.

So, to ensure your profile is complete, fill in all the basics the platform asks you to:

✅Profile photo

✅Job history

✅Summary

✅Recommendations

Just make sure you clear out the checklist LinkedIn puts out for you among other things.

As far as content is concerned, LinkedIn analyzes the number of posts you publish and the responses you get, such as likes and comments.

The best advice here is to focus on quality over quantity. The more quality posts you have, the better engagement you’ll get.

In short, the better your content is, the higher your SSI score will be.

2. Finding the right People

This metric is a key revolver of the Sales Navigator and probably the hardest one of the four to get a decent score, especially for free LinkedIn users 🙄

LinkedIn uses this particular metric to drive more users to use the Sales Navigator to find new contacts to connect with.

Want to get more leads with Sales navigator?

So, what’s the best way to get around the ups and downs of this metric?

Connect, connect, and connect with the right people. That’s 3 Cs you’ve got there. It may sound simple, but challenging to get through.

For example, if you’re selling a marketing tool and connect with the Head of Marketing at a large company rather than someone in a non-decision-making role, your chances of starting a meaningful conversation and ultimately making a sale increase.

If you play your cards well, connecting with the right individuals becomes easier with time.

3. Engaging with Insights

Not to be a controversial individual all the time, but sharing popular and valuable content gets a high score PLUS, you get more publicity.

The more posts you share, plus the more engagement they receive, the better your SSI score will be in this category.

Commenting on others’ posts is also an underrated strategy in this category, especially with people you are targeting to connect with and those in your community and network already.

However, don’t just spam unnecessary comments.

Share your honest thoughts, ask questions, and make it engaging and unique, as LinkedIn now evaluates the nature of comments.

Another tip, avoid using the response given by AI when commenting at all costs. Be you, type something yourself.

4. Building Relationships

This final metric revolves around managing and engaging with your network.

It evaluates how often you keep in touch with your contacts and how effective your outreach strategy is.

Are you the one to disappear after connecting, or do you comment on your network’s posts and send DMs from time to time?

It is important to note that if your messages get no responses, then your LinkedIn social selling score surfers.

So Be creative, be different, learn what people are attracted to, and use that as your weapon.

Build beyond content, create a community, and see the growth!

For example, Jasmin, a top LinkedIn coach, recently lost access to his account, and his community rallied for him (he got it back). That’s how much power a well-established community can bring about.

That’s how to increase your SSI on LinkedIn.

Each of these four factors adds 0 to 25 points to your overall LinkedIn social selling index score.

If you are aiming to be identified as an industry leader, which I’m sure you are, a score of 75% or higher is appropriate.

With an 80% or higher SSI score, you are definitely nailing it on the platform.

How Do You Check Your LinkedIn SSI Score?

So, now that you have a detailed overview of your LinkedIn SSI Score and the social selling index, the only question remaining is how to check your SSI score.

Here’s a simple breakdown:

FIRST, Login to your LinkedIn account:

Input your details, and you’ll be ready to go.

NEXT, visit www.linkedin.com/sales/ssi. Here’s an example of what you are expected to see.

This will help you determine the four activities mentioned earlier:

Create a professional brand.

Build strong relationships.

Find the right people.
Engage with insights.

Additionally, it will show you your overall score and give you an average of your position in your industry.

With the LinkedIn Sales Navigator, you can easily identify those with top social selling index on LinkedIn, and therefore connect, and learn from them.

Additionally, here are some additional features offered by Sales Navigator that can help you raise your score:

To access Sales Navigator, go HERE

9 Tips to help Boost Your LinkedIn SSI Score Quickly

Now that we have the social selling index explained, and you know how to check your LinkedIn sales social selling index, you are all set.

But before you jump into the platform, here are some practical tips to boost Your LinkedIn SSI Score faster:

1. Complete every section of your LinkedIn profile (include a professional headshot photo).

Here are the major 3 sections:

2. Publish articles or posts weekly to establish thought leadership.

Here’s how your weekly posting would look like:

2X educational posts

1X Twitter thread post

1X storytelling post
1X carousel post

Just by putting out posts, you’ll make yourself one hell of authority figure on LinkedIn.

Here’s the thing though: A post a day is enough so spend most of your time connecting, commenting, and getting acquainted with your industry’s insights.

AND make sure you post around a specific time and connect with a targeted number of individuals before and after that. This will keep you on top of their feed.

3. Use LinkedIn’s search tools daily to connect with the right people.

This will help you build a strong community.

4. Be consistent on the platform by interacting with posts. Syed, said it right:

5. Reply promptly to all messages.

Here’s a few tips on how you can go about the replying business:

Reply back just within a few hours for non-urgent messages.
Follow up ASAP for urgent messages.
Schedule and batch your response sessions so you don’t get disturbed while doing so.
Put together similar messages and send them out in one go.

6. Join relevant groups and contribute meaningfully.

Here’s what reddit says about joining groups:

7. Share your LinkedIn profile link across platforms to increase visibility.

The more eyeballs you have on your profile, the greater your chance of building a community.

The best places to share your link are on your resume, business cards, and email signatures:

8. Send personalized and relevant connection requests.

So how do you go about (after the connection request)?

> FIRSTLY: explain how you know the person.

> SECONDLY: explain why you are connecting with “them”.

> THIRDLY: make it personalized–you don’t want to sound all robotic like a dead skeleton.

> FOURTHLY: sound excited to connect.

> FINALLY: end with a lavishing “thank you” so that they feel appreciated (after all—we all wanna feel appreciated).

Here’s some examples on how you can go about the messaging:

For someone you met at an event…

Hi [Name],
It was great meeting you at [Event/Location]! I really enjoyed our conversation about [specific topic you discussed]. I’m connecting because I’d love to stay in touch and hear more about your work in [their field]. Excited to learn from your insights and connect further. Thank you so much for accepting my request!

If it’s someone you admire in the industry>>

Hi [Name],
I’ve been following your work in [specific field/industry] and truly admire your approach to [specific topic or achievement]. I wanted to connect because I believe there’s so much to learn from your expertise. I’m really excited to be part of your network—thank you for connecting with me!

Found them through a mutual connection?

Hi [Name],

I noticed we share a connection with [Mutual Connection’s Name], and I’ve heard great things about your work in [specific area]. I’m reaching out because I’d love to connect with like-minded professionals who are making waves in [their field]. Looking forward to staying connected—thank you!

But most importantly, be authentic and creative in your approach.

9. Avoid spammy or generic interactions—focus on authenticity.

This is what can happen to you according to Google’s ai overview:

That’s more of it (the 9 tips) to help you boost your LinkedIn social selling score index for 2025 so you make it your best social year yet.

AND if you want to increase your ssi score through the LinkedIn professional community, use our LinkedIn scraper to easily scrape their hot insights for free.

What kind of data can you scrape?

Profile completeness

Content engagement

Connection relevance

Post interactions

Message frequency

Group activity

Profile visibility

Personalized messages
SSI trends… and more!

PLUS, you can export all this scraped info in formats like CSV, JSON, without drawing a single line of code.

Just like that and you’re all set.

Conclusion

If you are ready to take your LinkedIn game to the next level in 2025, mastering your SSI score and consistently applying the strategies mentioned will help you unlock more connections, more engagement, and, ultimately, more sales.

Don’t wait—at ScrapeLead; we have lots of tools that allow you to get all the data you may need to start optimizing your profile and watch the results roll in even before the new year!

Our LinkedIn Web Scraper is the best in the game, and it will keep you on your toes on all matters LinkedIn. Be sure to check it out, and let’s make 2025 your best social selling year yet!

FAQ

What is a good social selling index score on LinkedIn?

A good SSI score is typically 75 or above, which shows a strong performance in building relationships, engaging with insights, and leveraging LinkedIn for social selling.

What is social selling on LinkedIn?

Social selling on LinkedIn involves using the platform to build meaningful relationships, connect with decision-makers, and engage strategically with your network to generate leads and drive sales.

How often does your LinkedIn SSI score update?

Your LinkedIn SSI score updates daily, reflecting changes in your activity, profile optimization, and engagement on the platform.

How can you check your LinkedIn profile score?

You can check your SSI score by visiting www.linkedin.com/sales/ssi while logged into your LinkedIn account.

What are the four components of the LinkedIn SSI score?