Top 40 Lead Generation Statistics for 2025

Ever wonder what makes a business really successful? It’s simple—a steady flow of good-quality leads. Lead generation statistics have shown that 85% of B2B companies see it as their top priority. Why? Because leads are the people who drive your sales and grow your business.

In fact, finding and nurturing the leads is the tricky part. To begin with, should you focus on email marketing, social media, or SEO? What works really? Don’t worry, we got you!

In this blog, we break down the latest lead generation data and share proven strategies. Whether you are new to this or just want to improve, there is something here for you.

So, let’s jump in!

General Lead Generation Statistics

1 – 85% of B2B companies consider lead generation a top priority.

Most B2B businesses are very keen on acquiring new leads.
They feel that the more leads they acquire, the better it is for their business.

2 – 80% of marketers use content marketing to generate leads, making it the most popular strategy.

Many marketers use blog posts and videos, among other things, to acquire leads.
They rely significantly on content marketing to attract potential customers.

3 – When a company involves the lead nurturing business, they stand a chance to have 50% more sale-readiness leads with 33% less cost.

Companies that care for their leads will be rewarded with more ready-to-buy leads.
They pay less money for such leads as compared to other companies.

4 – 75% of marketers say their lead generation efforts have shifted significantly towards digital in the past 3 years.

Many marketers have moved their focus to online methods in the last few years.
Digital channels become utilized more than their previous counterparts.

5 – Social media generates the highest quality leads for 61% of B2C marketers.

Social media is what most marketers say is the optimal manner to gain superior leads
For businesses selling on a direct and consumer level social media is applied best.

Email Marketing Statistics

6 – Email marketing drives 20% of all B2B leads, showcasing its effectiveness.

No doubt, e-mail is extremely effective in generating new business.

7 – Segmented email campaigns are known to jump revenue by as much as 760 %.

Sending relevant emails to select groups can reap a lot of revenue.
Organizations can take in much higher revenues by making the right communication with the appropriate people.

8 – In the year 2025, email marketing gives a mean ROI of $42 per $1 spent.

For every dollar put into email marketing, businesses retrieve $42 back.
This means that email marketing yields a very high return on investment.

9 – Personalized emails increase lead engagement by 26%.

Personalized emails to whom the email is being sent pay much more attention.
Personalized emails make them more interested and involved.

10 – 40% of marketers say that email is the most effective lead generation tool.

40% of marketers believe that email is the best way to find new leads.
Email is considered the most powerful tool for attracting customers.

Alright, I have a question for you now:

What’s the most critical thing in email marketing?

The answer is – having a valid email list, right?

Where do you find that kind of list? What if I told you that you can build your very own email list

absolutely free?

Don’t get shocked – all you need is ScrapeLead’s Email Extractor tool.

For instance, if you are an e-commerce owner, you can easily fetch emails from sites like online stores, blogs, or review sites.

You will quickly build a list of people who could be interested in your products—all without needing any tech skills!

Content Marketing Statistics

11 – 70% of consumers prefer learning about a company through articles rather than ads.

Most people like reading articles to learn about the company rather than seeing ads.
Articles improve customer insight of a company more than ads do.

12 – Blogs generate 67% more leads for companies that actively maintain them.

Companies get more leads when keeping their blogs current.
Having a blog updated regularly will attract much more targeted leads.

13 – Interactive content like quizzes and polls generates 2x more leads than static content.

Quizzes and polls receive twice the leads compared to the usual content.
People have fun playing with content thus leading to more leads.

14 – 92% of marketers believe high-quality content is critical for successful lead generation.

Almost every marketer thinks that good content is very important to get leads.
Developing relevant quality content makes it easy to attract potential customers.

15 – Videos account for 45% of content-driven lead generation strategies in 2025.

Videos are a significant portion of what lead generation strategies are used.
Nearly half of lead generation strategies will include videos in 2025.

Social Media Statistics

16 – 62% of marketers feel that LinkedIn is the most potent channel for B2B lead generation.

Most marketers agree that the best source of B2B leads can be located on LinkedIn.
LinkedIn is a choice of top medium to connect with business clients

17 – More than 50% of marketers use Instagram and TikTok as frequently as their regular channels for lead generation in B2C.

More than half of marketers use these channels frequently to reach their customers.

18 – 30% of the leads generated from social media are through paid social ads.

Paid social ads help businesses acquire a significant number of leads on social media.

19 – 28% higher engagement is found in posts containing user-generated content.

More engagement and attention is drawn to the content created by users.

20 – 90% of consumers are more likely to buy from brands they follow on social media.

Website Optimization and SEO Statistics

21 – 57% of B2B marketers believe SEO results in more leads than any other marketing activity.

Over half B2B marketers consider that SEO is the best way for lead generation.

22 – Companies that post on blogs every day get 13 times ROI on lead generation.

Businesses posting on blogs regularly get much better returns on lead generation.
Regular blogging attracts 13 times more profit in leads.

23 – Optimized landing pages can increase lead generation by 30-40%.

A good landing page fetches much more leads compared to a poorly designed one.

24 – Mobile responsive websites get 60% more leads than the ones that are not optimized.

Lead capture pages with mobile responsive websites get much more leads.

25 – Well-designed lead capture pages convert at an average rate of 11%.

This means for every 100 people visiting those lead capture pages, 11 may convert to be leads.

Paid Ads Statistics

26 – Paid search ads account for 39% of all digital lead generation.

Paid search ads are a significant source of leads in online marketing.

27 – Businesses with a robust PPC plan have recorded a 78% higher conversion rate.

A robust PPC plan helps businesses turn more visitors into customers.

28 – Retargeting ads increase conversion rates for leads by 70%.

Retargeting ads help take potential leads back and get them to convert.

29 – Average CPL (Cost Per Lead) for Saas company is 20$ – 50$ in 2025.

30 – 61% of marketers state that their PPC campaigns deliver a positive ROI.

Pay-per-click advertising is a very successful and profitable strategy according to many.

Lead Nurturing and CRM Statistics

31 – Businesses with lead nurturing experience increase sales opportunities by 10-15%.

Proper lead nurturing enhances the prospects for more sales in a company.
Companies focusing on lead nurturing enjoy a drastic change in terms of sales probability.

32 – CRM helps businesses manage their leads 27% more effectively.

33 – Personalized lead nurturing emails have an open rate of 41%.

More attention is evoked through tailored emails, which results in a higher open rate.

34 – 78% of marketers use automation to enhance lead nurturing activities.

Most marketers use automation to make nurturing easier to handle.

35 – Companies whose lead management process is streamlined generate 20% more revenue.

Companies with efficient processes for handling leads earn much more revenue.

Miscellaneous Lead Generation Statistics

36 – 67% of the buyer’s journey is now digital, before talking to sales.

Most of the work is done digitally before talking with sales.
The digital world is increasingly influencing the purchasing decisions.

37 – Virtual events create 27% more qualified leads than in-person events.

Virtual events help the company to acquire more qualified leads

38 – Data-driven strategies increase lead quality by 50%.

Data-driven strategies help to filter and improve the quality of leads.

39 – Businesses that implement AI in lead generation experience a 35% efficiency gain.

The process is expedited and smart with AI tools for lead generation.
Companies gain efficiency by large margins when they use AI.

40 – 88% of marketers feel that a strong lead generation strategy provides a competitive advantage.

Most marketers agree that an effective lead plan is the strategy that keeps them ahead in business.

Conclusion

It is not too complex to get a lead generation. By focusing on some established strategies, such as email marketing, content creation, social media, and SEO, it is possible to generate quality leads by targeting the right kind of audience.

And the best is yet to come: tools such as ScrapeLead’s Email Extractor don’t require a smidgen of technical skills either. An e-commerce owner, marketer, or even the rookie can turn towards this for support.

Follow these today, and wait as leads keep piling into your account.

Good luck with the lead hunting adventure!

FAQ

What is lead generation?

Lead generation is finding and getting a potential customer for your business.

Why is lead generation important?

Because it increases the opportunities for sales and assists you in the growth of your business by connecting with new customers.

Is lead generation only for big businesses?

Who told you??? Even if you are a small business owner then you can also benefit by using some cost-effective tools like ScrapeLead’s email scraper and strategies like email marketing and social media.

Why is the importance of lead generation statistics?

They help understand what is doing good for your business, hence allowing data-driven decisions on the strategy.

Which lead generation tactic is the most commonly used?

Content marketing.

Can lead generation improve sales?

Of course, because it puts you in touch with those buyers who may well buy from you and raises your probability of completing sales.

What happens if I don’t focus on lead generation?

In a simple word: – Your business would never run.

Is Lead Generation different from Lead Nurturing?

Lead generation involves finding possible customers, but lead nurturing focuses on getting along with those potential customers.